We now have some great concepts we can post for a sneak peak of an up and coming commercial that is currently in production. We are currently in the process of developing the characters in 3D which will eventually be animated to promote our clients t-shirt shop. Here’s a sneak peak and a hint of whats to come- It will be ghoulishly funny-
Rodolfo Zelaya contacted us to create a 3D animated character of himself for his campaign. We worked closely with him to get the look he wanted. We are now in the eary stages of pre-production and brain storming an animated campaign commerical where his character will spring to life.
An up and coming Scuba Apparel Shop (Cannot disclose) has partnered with 3D Magic Factory to develop several unique character designs for their unique t-shirt shop. Once the designs are finalized we will also produce a 30 second animated short for their internet and TV marketing campaigns. Stay tuned for more details……….Its going to be a very interesting and fun project.
3D Magic Factory is a professional animation studio located in beautiful Austin TX.
3D Magic Factory has just completed 11 Game Levels for Amaze Entertainment. We are slated to create several more game levels on another game title for Amaze in July.
3D Magic Factory is an Animation Studio based in Austin, Texas
We have completed the Animation Production for the Hugworks DVD ”I Can Be The Best I Can Be”. We are grateful Hugworks chose and trusted our studio to develop their first animated DVD. They are a wonderful Non-Profit organization dedicated to celebrating kids through heartfelt music and bringing smiles to everyone everywhere.
3D Magic Factory is an animation studio in Austin, Texas
Currently we have entered into several animation production agreements. Because of NDA’s we can’t say much, However we can say they are very unique and creative. If your curious, check back to our website periodically over the coming months. (some will take quite awhile before we can show and tell) Until then, we will be busy behind the scenes animating away one frame at a time :) stay tuned ………….
What is Computer animation?
Computer animation is the art of creating moving images via the use of computers. It is a subfield of computer graphics and animation. Increasingly it is created by means of 3D computer graphics, though 2D computer graphics are still widely used for stylistic, low bandwidth, and faster real-time rendering needs. Sometimes the target of the animation is the computer itself, but it sometimes the target is another medium, such as film. It is also referred to as CGI (Computer-generated imagery or computer-generated imaging), especially when used in films.
To create the illusion of movement, an image is displayed on the computer screen then quickly replaced by a new image that is similar to the previous image, but shifted slightly. This technique is identical to how the illusion of movement is achieved with television and motion pictures.
Computer animation is essentially a digital successor to the art of stop motion animation of 3D models and frame-by-frame animation of 2D illustrations. For 3D animations, objects (models) are built on the computer monitor (modeled) and 3D figures are rigged with a virtual skeleton. For 2D figure animations, separate objects (illustrations) and separate transparent layers are used, with or without a virtual skeleton. Then the limbs, eyes, mouth, clothes, etc. of the figure are moved by the animator on key frames. The differences in appearance between key frames are automatically calculated by the computer in a process known as tweening or morphing. Finally, the animation is rendered.
For 3D animations, all frames must be rendered after modeling is complete. For 2D vector animations, the rendering process is the key frame illustration process, while tweened frames are rendered as needed. For pre-recorded presentations, the rendered frames are transferred to a different format or medium such as film or digital video. The frames may also be rendered in real time as they are presented to the end-user audience. Low bandwidth animations transmitted via the internet (e.g. 2D Flash, X3D) often use software on the end-users computer to render in real time as an alternative to streaming or pre-loaded high bandwidth animations.
For an animator, the demo reel is like that final exam in your senior year, complete with all of the extra work, stresses, and last-minute panics. And like the final exam, it can mean success or failure–not only in your education, but in your career. You’ve probably worked on a variety of projects during animation school, some fun, some not. But do you need to include every last one of those projects in your demo reel?The answer, surprisingly, is no. While you may think that potential employers will be fascinated by an hour-long epic of every last product of your college career, trust me when I say that they won’t be. On average, they’ll sit through about of three minutes at the most, and they’ll already have decided if they’re interested or not in half that time. The rest is a waste of your time, and theirs; the most important thing about your demo reel is maximizing the impact of your reel while effectively utilizing the time provided. Let’s go over a few things to keep in mind while preparing your first demo reel.
Know Your Time Constraints.
Often your demo reel will be given to you as an assignment in a class devoted to completing the project in time for graduation; many schools impose time constraints within a certain range. I remember that my demo reel had to be at least a minute and a half long, but no more than two minutes; this is an average range, though some schools will go as high as three minutes. Later, you may be piecing together a new demo reel to meet submission guidelines for a specific employer or call-out, but no matter the reason, you should always check the minimum and maximum lengths of time allowed. This will help you plan your content, and how you will space it.
Use a Soundtrack, and Use it Well.
You may be wary of setting your demo reel to music, but choosing the right soundtrack can make or break a reel; synching your animation clips to a music track can add a needed “punch” that can leave a real impact on viewers. Try to choose something that can be easily edited down to within your reel’s time constraints; often tracks without words are better for this, and finding that right “cutoff point” within your allowed time range will probably end up deciding the final length of your reel. Try to use music with a clearly-defined beat, quick-paced and infectious without being jarring; a clear climax of the track can also help you use the music to string entirely unrelated clips of animation into a sequenced story with a beginning, middle, and end.
However, one thing to always remember when choosing music for your demo reel is the issue of copyright infringement. This is a very heated topic lately, as we all know, so I’ll pass on the advice that of one of my old animation instructors gave to me:
“For the most part, whatever artist or band you pick for your reel track won’t ever see your demo reel. They don’t know who you are, and don’t really care. Recording companies aren’t really going to care much; it’s not like you’ll be making millions of dollars off that demo reel–well, some of you might, I don’t know–and like the artists, they ain’t never gonna see your reel or care who you are, especially if you paid for the CD you got the track off. But there’s always that off chance, you know? There’s always that one person who says “it won’t happen to me”, and then they get caught out, and get in a whole lot of trouble over nothing. So if you want to take a chance, take a chance. But if you’re really worried about it, look at the CD jacket and get the address of the record company, or go to their website. Write ‘em or email ‘em for permission. Cover all your bases. Odds are they’ll say yes, and your behind will be covered.”
In my opinion, it’s better safe than sorry, and I’d prefer to do everything above-board. But it’s up to you to use your own good judgment, in this case. Now let’s get back to preparing your demo reel.
Written by: Adrien-Luc Sanders ©2007 About.com, Inc., All rights reserved.
The rapid advancement of technology has made computer animation available to the masses and the animation industry is one of the fastest growing industries. The demand for animated entertainment has expanded with the increase in broadcasting hours by cable and satellite TV along with the growing popularity of the Internet. In the past, animation series were aimed at children aged nine and below. In recent years however, TV stations have been producing animation series for teenagers, adults and the whole family. Animation series like The Simpsons and King of the Hill have been successfully aired on primetime TV. The major markets include the United States, Canada, Japan, France, Britain and Germany. Licensing operations for T-shirts, caps and other items have also been a major source of revenue for animation companies. In Japan, several successful computer games have crossed over and have become animated series like Pokemon, Monster Farm, Power Stone and Detective Conan. More broadly speaking, animation is increasingly used in video games, and movies are also increasingly reliant on animation and computer graphic special effects.
We are currently wrapping up the” I Can Be The Best I Can Be” animated production for our newest client Hugworks. We are in the final rendering stages, adding sound FX and music, and embellishing with some magic touches to make the piece shine. It has been a wonderful project to work on and kids will enjoy singing and dancing along to this very sweet animated production.
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